Born in Australia, the Covella Beach Towel is unlike any other towel on the global market.

The Hero of Our Story

Featuring our one-of-a-kind
neck supporting pillow, elasticised shoulder carry strap, water-resistant zip pocket and made from high quality
quick-drying microfiber. It's plus size as well, so there's enough towel to cover you from head to toe.

Happy Customers

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

Highly recommend this towel, it is so beautiful and the pillow is something I thought I didn’t need but will never be able to go without it now.

Michelle T.
09 Feb 2023

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

I have packed away all my beach towels, I now only take my Covella towel with me. This towel is so beautiful, it has a cushion for me to lay my head on as I tan makes everything so much more comfortable and easier, I can dry myself with it, the towel is quick drying even if your laying on it and sand just falls of it with the tiniest flick !

Leila M.
05 Feb 2023

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

This beach towel was the best present I have received. I can’t believe how comfortable the pillow is on the sand and it is so easy to carry with the shoulder strap!

Yammuna C.
10 Dec 2021

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

Easily the most perfectly sized towel I’ve had! My whole body fits on it and half my legs and arms aren’t hanging off the edges all in the sand. The pillow and pocket make so much sense at the beach too! I’m so happy with my purchase worth every cent.

Sophie D.
13 Dec 2021

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

Very soft, very comfortable and convenient. The graphic design is also quite fancy. I’m totally satisfied with this product! Thank you.

Leon P.
22 Feb 2022

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

This is a well thought out towel... The pocket is large the pillow is great. It's big as well and there is some decent weight to it to stop it blowing away...

I go to the beach by myself so the zip pocket is great for hiding keys and other stuff. Well worth the price.

22 Apr 2022

Shop the Collections


Our signature collection which includes everything you need to have a fun and hassle-free trip to the beach!


Our Lifestyle Collection is our newest range with quality products that are carefully curated for your day-to-day living!


Interested in rewarding your staff with a highly rated, unique Australian gift, or perhaps you want to join the growing list of exclusive retailers? We happily accept Corporate Gifting and Wholesale orders!

Please reach out to us at wholesale@shopcovella.com

Our Story

Covella started with two Aussie mates, Nick and Dan, reimagining a day at the beach which led to the creation of the world’s most unique beach towel with a pillow. As Covella evolved, Nick’s mum Tanya, and partner Kim, wanted in on the action.

Now, together we are designing beach and lifestyle products that inspire you to live the life. Our products are designed to enhance your active and leisure time as you embrace every moment. Covella wants to be there as you create these special memories.